The research behind beer goggles
In 2003, a team of British researchers released a landmark study in the scientific journal Addiction. In this study, they brought 80 heterosexual college students to either a bar or restaurant and had them look at — and then rate the attractiveness of — pictures of both men and women.
Sure enough, the men and women who consumed alcohol were more generous with their ratings: The men who drank believed more than the men who didn’t drink that the women in the pictures were attractive, and the women who drank believed more than the women who didn’t drink that the men in the pictures were attractive. The attractiveness ratings did NOT increase when the inebriated men and women judged photographs of the same sex. Consuming alcohol appeared to be enough to change the attractiveness of potential romantic partners.
In other words? Beer goggles are more than a mere myth.
Although this study was the first to prove the existence of beer goggles, it’s hardly the last. Below are only a few examples of studies that looked at alcohol’s effect on romance: